It's all about...

Any successful physical business knows that success is all about location, location, location.

Any successful Internet business knows that success is all about information, information, information.

If your web site does not contain relevant, original, valuable information, you have nothing to offer. See, it works. There is a nice bit of valuable information to start your collection.

The Long And Short View

Some people are too impatient to build real businesses. They repeatedly fall for deceptively convincing get rich quick promotions, always believing this one will be different. Focusing only on the short term view always ends up costing more because it continually runs into unexpected barriers.

We do our best to avoid put it up quick and cheap web sites with no real value that are so common on the web. Instead we do our best to focus on the long term goal. An extra hour or two invested into a good design at the beginning with a hour or two of maintenance invested each month can make days, months or years worth of difference as your company grows. We can help you avoid common self-imposed barriers.

Our Perspective on Animation Technologies like Flash

A surprisingly large number of small business owners are unknowingly drawn into paying huge sums of money for web animation. This is unfortunate because that same business owner would never knowingly spend money on advertising or promotional materials that are invisible to a portion of the customer base. This continues to happen just because the business owner is uninformed.

We refuse to create, edit or maintain any media-only (e.g. Flash) web site content for the following reasons.

1. This content is effectively invisible to all search engines. The search engines are in business to help people find you. Help them help you.

2. Up until recently all but the most simplistic web animation used proprietary technology that is never universally available. This means part of your customer base may not be able to see the pretty pictures simply because they have an old version of the proprietary player, or can't get the proprietary player for their choice of operating system.

3. If you thought it is expensive to create that animated content, consider the cost of a minor change. If you don't have all of the source materials used to create that animation, you effectively have to pay again for it to be created new from scratch. Alternatively, an HTML edit to change a price or date is trivially simple and costs less.

We choose instead to help educate our customers so they can save money and get a much higher level of effectiveness out of their web content while keeping the ability for rapid changes and updates at very affordable rates.

Escape the Flash Trap

If you have one of those expensive and invisible animated web sites, we can help turn that site into highly compatible and easy to maintain HTML that is friendly to the search engines and attractive to your customers.

Content Creation

Words should be the heart of every web page. Well known and very successful multimedia web sites like YouTube have much more text than video. Keep in mind that virtually all of the text is written voluntarily. Start by writing your own words but let others help to write more words where possible.

Do you need help getting started? Every great writing work starts with something simple. Sometimes all you need is an idea or a strong phrase to get started. Once that first stone is set in place with a second and third stone to keep it company, you are well on your way to building a much larger structure.

This is why we suggest starting small and simple. It doesn't need to be anything more than writing down a few thoughts or ideas when something sparks your interest. Think of it like email to people that visit your web site. Describe what makes you, your service or your product different just like you would when talking to someone on the phone. Then go back a little later after you collect enough ideas and see if there is a theme to connect the dots. You may find that your great work has already started with very little effort.

The Problem With Wide Text

Do you have a nice big wide-screen monitor with a very high resolution? Do you ever wonder why so many web pages are displayed in a relatively narrow width when you have all this space on your screen? This is a lesson learned a very long time ago by news publishers (yes, the ink on paper stuff) that shows the human eye quickly fatigues from excessive side-to-side movement. This is why every news paper in the world is divided into narrow columns no matter the physical paper size. If the column is narrow enough and held at a comfortable distance, the side-to-side movement can be minimized which makes it easier for the reader.

Here is an example of what this feels like.

These two boxes contain the exact same text. Which one is less effort for the reader?

Contact Information

Every web site should have some way for the user or customer to contact you. Depending on your business this may include physical (voice phone or street address) or electronic (fax phone or email address) contact information. Unfortunately few business owners consider how their business looks when viewed just from the online perspective as many of their online customers are likely to do.

Consider the email address on your web site for example.

Have you noticed the number of business web sites that use their own company domain name but the contact email address is hosted elsewhere (a cable company, phone company, Google, Yahoo or AOL)? This is like saying your business is too small to afford a phone, so it rents an extension off of some other company's phone. Even if that is exactly the situation, openly displaying this to the public never helps. No matter how cheap that email service may be, it can never overcome the unprofessional appearance especially when your web site already has your company domain name.

We prefer to skip the whole email issue altogether for two main reasons.

1. The first is the huge onslaught of spam targeted at any email address that appears on a web site. There are many different ways to attempt to thwart the email address harvesting, but to some degree all of them only cause problems for legitimate users and do little or nothing to prevent the spam.
2. The second is that it is growing to be impractical to force a web user to open up their email program, retype or copy your address and then send it to you. This mostly worked in the early days of the Internet when all email was handled by an email program. Now users are just as likely to use a web browser to read and write email, possibly the same web browser viewing your web page which means they are no longer on your web site.

So why not simply provide a box on your web page where the user can type a message to you without all the email stuff getting in the way? No need for the user to switch to a different program, or a different web site to contact you and a much lower risk of looking unprofessional in public.

Page Counters

Page counters that show the number of visitors on your commercial web site are generally a bad idea. This is most likely to cause one of two negative reactions in your visitors.

1. The first is if they think the page count number is too low, which is always a relative number that only the customer knows. In this case they are most likely to equate a low page count to a restaurant with no cars in the parking lot. No matter how good that restaurant may be, the sign of low popularity is a very real barrier to attracting new customers.
2. The second is if the number is too high, which again is always a relative number that only the customer knows. In this case the customer may view your company as too busy to provide personal attention to each customer. This is even more true for customers seeking higher than average quality in the products and services they buy.

If you must use page counters, only use them to track activity on specific pages in your web site. Unless you have a specific purpose for the page count, never show the number directly on a page where the user can casually see. And especially do not advertise the date when the counter was started anyplace where a customer can see. This kind of information is only for the web site owner.

Instead of page counters it is much better to use any number of web server log file analyzers to gather traffic patterns and generate detailed traffic reports not possible with a simple page counter. Armed with these reports you can invest time and energy in the places where your customers are spending their time and customizing your web content to better fit your customer's point of view.

Menu Navigation Everyone Can Use

Every web site with more than one page needs a way to get from one page to another and back. Easy navigation is required to keep a user on your web site without limiting their quick access to the information they want. Unfortunately a large number of otherwise professional web sites use graphic images of words (instead of actual text) and scripting for menu navigation. This is only made worse when the images have no alternate text or other clues to help users that can't see the graphics. This can be a fatal mistake when your competitor is using a text menu.

Here are some things to keep in mind.

• Not every web browser has scripting enabled at all times. Security conscience users have web scripting disabled by default to protect against infection and attack. We recommend NoScript for users that want a safer web experience. If your menu is invisible or impossible to use without scripting, you just sent users that care about security to your competition.
• Not every web user can see graphics. This is not just visually impaired users, but also applies to users with very limited, unreliable or expensive bandwidth. If your site navigation is impossible to use without the graphics, you may have lost a customer.
• Not every display device has the same color depth or contrast. What looks fine on your high end display may be totally unreadable at a lower color depth. If your menus are only available as images, the user is unable to use an alternate method to read the text to find what they want.

We work hard to make sure the navigation is well structured and easy to use for all of your users. Check out our menus on this web site. No images or scripting used here.

Why We Do Not Push Facebook

It's all about time. Facebook is important for businesses only if the business is dedicated to keep it current, interactive and responding to comments especially the negative ones for reputation management. Nothing hurts a business more than putting a page (Facebook or not) out there only to forget about it. From the customer perspective there is little difference between a company that is too busy to update their page and one that is going out of business.

Think of this in terms of a brick and mortar store front. Would you rather the store owner spend time fixing up their own place to make it nicer and more inviting for customers or would you rather they spend that same time fixing up a booth located in a convention or worse, inside some other business? Time is always a limited resource. Choosing where to invest that time for the best return can make the difference between average and great.

In the case of a small business with limited time and people resources, investing your time and effort first into your own web site by creating new content, adding real value and keeping everything current is much more effective in the long term. This is primarily because your own web site should be the first place where customers go to interact with your company without distraction or outside influence.

The same rules go for everything begging for time to be spent outside your own web site. It doesn't matter if the name is Facebook, Twitter or some other social media site. If you can commit time to adding your value to their web site, why not invest that same time into your own web site first?

All these social media sites have their place and purpose. When used correctly they can be very powerful tools to attract and interact with your customers, but the most successful are always those with the most useful and current content which in this case are those spending the most time writing words to help and inform their customers. If you have enough time to spare, this is a good investment with proven results.

Graceful Degradation

Some website owners believe their content should be highly formatted like a magazine where everyone must see exactly the same thing in the same place with the same colors and at the same size. The magazine approach can miss or alienate customers with different needs and different visual abilities. Instead it helps to think about your web site more like television.

In our modern world there are TV sets still in operation that span the range from analog black and white to digital high definition. There are a minimum of two different aspect ratios and to make things worse every analog TV has a slightly different overscan setting where part of the picture was purposefully targeted outside the display area to avoid showing any black bars at the edges. Add all this together and you get some placement artifacts in TV shows that favor a relatively small sweet spot at the center of the screen.

Do you know why most banners, channel logo imprints and other visual information displays are one third the way up from the bottom of the screen and so far in from the side of the screen on your wide screen TV? This is for those TV sets with 4:3 aspect ratios and high overscan settings. The TV show is designed to gracefully degrade for all TV sets without forcing those with newer, more capable TV sets to watch analog black and white low resolution content in a 4:3 aspect ratio.

It is called graceful degradation because in very simple terms it means never putting your most important content out of the reach of a viewer with the least ability.

It is impossible for every web browser ever made to show the exact same content in exactly the same way. Some web browsers can only show text without any images or active content like scripting. Others can only show a small subset of image types and very limited active content while the latest and greatest cutting edge web browser can do so much more including multimedia and fantastic special effects.

The largest benefit to all your customers is to design your web content so it looks best on the latest web browsers while still being accessible and useful to those with the least capable web browser. Try it here on our web site to see how graceful degradation works in the real world. Make note of the special design elements visible on newer web browsers (like Mozilla Firefox and Google Chrome) that never get in the way of older web browsers accessing the content.

SHOUTING in Moderation

When home movie cameras first hit the market everyone thought it was fun to zoom. I can't count the number of times I've seen home movies that made me seasick from the constant zooming in and out. I do not think zooming is bad, just that when used sparingly it grabs attention and when used too much it does the opposite.

Keep in mind that ALL CAPS and BOLD text can be very useful in the right context. It can serve to bring attention to something you want to stand out from the rest of the text. It can be powerful communication when used correctly.

Intuitive

The word intuitive is used a lot these days. Unfortunately absolutely every use of the word for describing a product or technology is wrong.

First let us get the dictionary definition out of the way:

Intuition is pure, untaught, noninferential (don't have to figure it out) knowledge independent of any reasoning process; immediate cognition of an object not inferred or determined by a previous cognition of the same object.

By this definition anything claiming to be intuitive (including computer stuff like web pages) would be so obvious that it could be understood without any learning, experimentation or prior contact no matter how brief. That is obviously not possible with the current state of the computer industry.

Can you think of anything that is absolutely intuitive in the technology world?